Activision’s Blur Campaign

For the launch of  Blur, the racing game by Activision, I designed a competition to run concurrently on eu.playstation.com and FaceBook for the Europe market. The prize for the Facebook competition was a 125i BMW car, therefore with such an incentive, it acted as a great social media device which had over a hundred thousand entries. I built the eu.playstation.com game as a Flash interactive game which the user could drag boxes to make the image to enter the competition which ran on both a PC and PlayStation 3 console.