Steven Pryce Interactive Designer

Sony PlayStation®3 Movie Trailer Service

admin — Thu, 28 Jul 2011 15:03:10 +0000

I have designed a new service for Sony’s PlayStation 3 console that enables movie companies to promote their new feature films directly through the PlayStation online portal.

If you are viewing this site on a PlayStation 3, click here to see the service.

InFamous 2 Campaign

admin — Wed, 13 Jul 2011 14:27:36 +0000

For the launch of InFamous 2, Sucker Punch’s new PS3 game, I produced a minisite to host a preview video, intranet update and dedicated YouTube and Twitter page for all of Europe.

Games & Competitions

admin — Wed, 13 Jul 2011 10:57:47 +0000

For a number of Sony game launches I have designed and coded in Flash various games and competitions that are used for marketing on eu.playstation.com. These are all XML driven and translated into most European countries. These competitions often have over 100,000 entries.

Activision’s Blur Campaign

admin — Tue, 12 Jul 2011 14:32:06 +0000

For the launch of Blur, the racing game by Activision, I designed a competition to run concurrently on eu.playstation.com and FaceBook for the Europe market. The prize for the Facebook competition was a 125i BMW car, therefore with such an incentive, it acted as a great social media device which had over a hundred thousand entries. I built the eu.playstation.com game as a Flash interactive game which the user could drag boxes to make the image to enter the competition which ran on both a PC and PlayStation 3 console.

ModNation Campaign

admin — Tue, 12 Jul 2011 13:25:44 +0000

For the launch of ModNation, the new racing game, Sony requested a series of advertising and promotional items for the Europe. This included eu.playstation.com Flash adverts, competitions, banner adverts. I was also the lead concept designer for a FaceBook application that was a major success for their European marketing that linked to Sony’s sponsorship of the 2010 Fifa World Cup.

Motorstorm 3 Launch Website

admin — Mon, 11 Jul 2011 13:23:55 +0000

This was the sole online marketing tool to get information to the consumers for the launch of the top selling PlayStation 3 game. The site included blog information, downloadable content, screenshots, videos and competition links. Advertised though eu.playstation.com, TV and print adverts this site proved to bit popular throughout the 25 European territories it was translated in.

God of War III Website

admin — Fri, 08 Jul 2011 15:30:52 +0000

This website was available for the launch of the top selling PlayStation 3 game. It functioned as a news feed from the development studio and included plot details, exclusive video, artwork and downloadable content. This was built and translated for twenty five countries to ensure European consumers could get the first released information when the game was first shown to the public at the E3 computer games festival in LA.

Uncharted 3 Website

admin — Fri, 08 Jul 2011 14:05:38 +0000

For the launch of the new game I designed a promotional site for Sony PlayStation. This is the main online marketing tools for users to discover the plot, get blog information, watch videos, download screensavers and wallpapers. The site is available to all European territories and translated into various languages.

Visit the site at http://www.unchartedps3.com/

Sony Document Management System Intranet

admin — Fri, 08 Jul 2011 13:53:11 +0000

Sony required the design of a intranet to share documents between departments with the ability to upload/download content and search for information. This design incorporated a multi-level navigation with a unified corporate branding.

Ape Escape Move Campaign

admin — Fri, 08 Jul 2011 12:50:50 +0000

For the launch of Sony’s latest action game for the Move controller, they requested a series of advertising and promotional items for the Europe. This included eu.playstation.com Flash adverts, intranet promotions and a puzzle game to run on a PC or PS3 console which I coded in Flash.

Click here to view a demo of the Splash page on the entry page on eu.playstation.com.

Click here to view the live Takeover top advertising area displayed on eu.playstation.com.